In the network marketing business, leads are very important to the networker—they allow him to do business and to explore the potentials of the system. However, generating a list of leads that is unique and specific to the networker is something that is not easy to do. So far, there are two general ways to come up with a list of network marketing leads: the first one is to buy them, and the second one is to build them for yourself.
Of course, the first way to come up with the list is the easiest and most hassle-free way. For a certain amount of money, you can get a ready list of people to contact for business opportunities. But buying a list usually entails the problems of redundancy and the uncertainty whether the leads on the list are really looking forward to do business with a network marketer. There are also cases when the list being sold is o old that the leads listed on it do not have the capability to do business with a networker anymore—many of them have already passed away.
Building a list by himself will be more beneficial to the network marketer. But often, this takes expertise, time, and effort.
Do free network marketing leads exist?
The answer is yes, but common sense will dictate that there are no companies anywhere in the world that will just hand out free network marketing leads. If there are really such companies, you can almost be assured that the leads in those free lists will be some of the worst and unqualified leads you can contact
But there are two basic definitions of free: the first being never having to pay for something, and the second is something that you can get easily. The real free network marketing leads will not require you to pay for anything, but it does not mean that you do not have to work for it.
Generating free network marketing leads is possible with attraction marketing principles. Attraction marketing is relatively young, and it is basically about branding and marketing yourself as a leader in the business (or a person of value in this case) instead of just sending out messages inviting people to take advantage of your business opportunities. Many people are not looking for the business opportunity you are offering them, but rather a person who can show them the ways of making more money. Bombarding them with business messages inviting them to join your opportunity will almost certainly turn people off.
Understanding the principles of attraction marketing will allow you to generate free network marketing leads—a quality list of qualified people that will respond to to our opportunity the way you want them to. People who turn to network marketing are not really looking for the best opportunity in the market—they are looking for someone who can help them provide solutions for their problems. The first person who can show them what they are looking for will immediately earn their trust.
