Network marketing advertising is a fascinating subject. Do you advertise your product? Your service? Do you advertise your business opportunity? Or, do you do all of the above?
Network Marketing Advertising Basics
If you have a budget for network marketing advertising, you may find it’s a very worthwhile investment. You must, however, be prepared to test and track your results. Like all advertising, network marketing advertising won’t pay off if you don’t find out what works in what market and medium.
Newspaper ads still work very well for network marketing advertising. We recommend trying some smaller local papers. They’re usually less expensive and often they have great classified ad sections. Some small papers are known for their classifieds and they’re a good place to start.
Some larger daily papers actually have rules against network marketing advertising – which is all the more reason NOT to give them your hard earned dollars! They’re concerned about the business opportunities they can’t check out, or scams, so they tar everyone with the same brush – hence the strict rules.
Write a couple of ads. Run them by people you know, or a good copywriter or marketing person. You can also ask around, see if anyone you know has run an ad that’s worked well for them. Scour the paper and see what you’d respond to and use that or parts of it. USA Today has a network marketing advertising section that runs several days a week, you can find some good ad copy there as well.
Network Marketing Advertising Tips
When you find a few ads you like, try running two at once; maybe using a different number for each so you can learn which one pulls best. You may be very surprised by the results. Be sure and track everything – how much the ad cost, how long you ran it for and how many calls it received. Good network marketing advertising practices also include tracking the outcome of the leads generated.
Once you know how an ad pulls, or how well a campaign works, you can use it in other newspapers and in other regions.
Screening enhances your network marketing advertising
You want to get a toll-free number; you can find several very inexpensive services by doing a simple online search. Next step for maximum benefit from your network marketing advertising is screening your candidates. Don’t have them dial directly in to your number, use the toll-free number and set up a voice mail to tell them just a little about what you do and ask them to tell you a bit about them.
Screening people like this will save you time and effort and will sort through some of your leads for you and give you a little to go on when you return calls. Don’t give the name of your company is your outgoing message – you don’t want them looking it up online and learning all about it before you have a chance to talk to them.
Screening also gives you the opportunity to call back at your convenience as opposed to talking to people whenever they happen to call you. Follow these brief guidelines and find new partners working this simple network marketing advertising system. Good luck!
