We’re often asked whether a network marketing blog is a good idea for independent representatives of network marketing companies. We say: a good network marketing blog is a great way to attract business, communicate with your team and your customers and build your brand and your reputation. In other words: YES!

A simple network marketing blog is easy to set up and maintain. You can find simple free templates that are easy to set up and get running, or find the nearest teenager you trust and have them do it for you (!). There are lots of ways to use your network marketing blog so let’s share some ideas.

How to Use Your Network Marketing Blog

A blog is a simple website where you can share news, information, videos, photos, whatever media you’re most comfortable with. The culture of blogging is what is referred to as ‘give to get’. Your network marketing blog shouldn’t be all about promotion; it should be all about being helpful and building trust. That’s what we mean by using your network marketing blog to build your brand.

It’s a showcase for people to get to know you and see how you move in the world, what you do, what and how you think. Your network marketing blog might not look or feel like it brings you business right away, but ultimately, it bridges a gap that is hard to do on the internet – a good network marketing blog allows people to really get to know you.

Network Marketing Blog Dos and Don’ts

Here are some simple rules to follow as you’re building and adding to your network marketing blog:

Don’t promote like crazy. Occasionally is okay, but if you make your network marketing blog all about you instead of all about your visitors, they won’t come back.

Do make sure your network marketing blog offers value. Provide useful tips and information. Engage your readers with information that is valuable to them.

Make your network marketing blog a helpful tool, attract people and interact with them.

Don’t use your network marketing blog to post religious or political thoughts, unless you only want to attract people who think just like you do – and why limit your business that way?

Bottom line: a network marketing blog is a brilliant, simple and cost effective way to attract business and build your brand. Think of your network marketing blog as your online living room. Have fun and be real.